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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQArtem Straps
Product page
Winner
+26.1% RPV
+26.1% revenue per visitor from a strap and clasp bundle block
We moved the deployant clasp cross-sell above add to cart and turned it into a bundle with clear savings.
RPV lift
+26.1%
CVR lift
+24.7%
Test duration
21 days (Sep 24 to Oct 15, 2026)
Industry
Premium watch straps
Before vs after
Control vs Variant
Control
Clasp offered as a cross-sell below the add to cart button.
Variant
Strap and clasp bundle block above add to cart, with the saving shown.
Hypothesis
What we expected to happen
If we move the clasp into a bundle block above add to cart, pre-check it and show the saving in dollars, more shoppers will buy the pair and revenue per visitor will rise from both conversion rate and order value. The plan expected a 15 to 25% RPV lift, with a minimum detectable effect of 14.6%.
What we changed
The change in detail
- Moved the Deployant Clasp from below add to cart into a bundle section above it.
- Showed the price math: strap $248 plus clasp $87 is $335, bundle price $298, a $37 saving.
- The strap is always selected. The clasp is pre-checked but can be unchecked.
- Kept a "Just the Strap" add to cart button below the bundle as a fallback.
- Clasp size auto-matches the buckle width of the selected strap.
- Built as one Liquid section, so it applies to every strap product page automatically.
Results
What the test showed
13,707 visitors, 471 orders and $130,744 in revenue over 21 days across 3 groups. Both variants beat control: Variant 1 converted at 3.70% and Variant 2 at 3.62%, against 2.97% for control. Probability to be best on RPV was 92.7%, a directional win.
- Revenue per visitor: $8.18 to $10.31 (+26.1%)
- Conversion rate: 2.97% to 3.70% (+24.7%)
- Average order value: $275.57 to $278.65 (+1.1%)
- Estimated monthly revenue impact: +$42,564
What we took away
- A bundle placed above add to cart beats a cross-sell placed below it.
- Clear savings messaging, here $37, motivates the bundle purchase.
- A pre-checked clasp with an easy opt-out is the right default. It cuts friction and lifts the attach rate.
- A template-based build that auto-matches clasp size scales across every strap product page.
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