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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQArtem Straps
Menu and launch pages
Artem Straps: merchandised mobile menu and BFCM and VIP launch pages
A merchandised mobile menu, plus Black Friday and VIP launch pages, shown in the 2025–2026 deck. No measured lift is on file for these pieces; the winning tests have their own case studies.
RPV lift
CVR lift
Test duration
Design and launch pages, 2026
Industry
Premium watch straps
Before vs after
Control vs Variant
Control
Variant
Original mobile menu and the redesigned menu drawer, from the 2025–2026 deck.
Hypothesis
What we expected to happen
If the mobile menu is merchandised, and campaign traffic lands on a purpose-built launch page, more of that traffic will start shopping.
What we changed
The change in detail
- Redesigned the mobile menu drawer.
- Designed launch pages for Black Friday (mobile) and a VIP drop.
- A wider “what’s next” roadmap also includes richer collection cards, express checkout in the mobile cart, and shop-by-watch-model work; those are planned tests, not results, so they are not presented as wins here.
Results
What the test showed
These frames are from the CROtactic 2025–2026 deck, section 02. No lift percentage is on file for the menu or these launch pages.
The measured Artem winners (bundle, stock check, shipping bar) are published separately and use the live crotactic.com figures.
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