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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQArtem Straps
Cart
Winner
+5.5% CVR
+5.5% conversion rate from a free-shipping progress bar in the cart
A free-shipping progress bar in the cart drawer, making the existing threshold visible without changing the offer.
RPV lift
+1.9%
CVR lift
+5.5%
Test duration
35 days (Aug 5 to Sep 8, 2026)
Industry
Premium watch straps
Before vs after
Control vs Variant
Control
Cart drawer with no shipping progress bar.
Variant
Control (left) vs the free-shipping progress bar in the cart drawer (right), from the CROtactic 2025–2026 deck.
Hypothesis
What we expected to happen
If shoppers can see shipping cost and the free-shipping threshold in the cart drawer, fewer will drop between cart and checkout, and conversion and revenue per visitor will rise.
What we changed
The change in detail
Added a progress bar at the top of the cart drawer that shows the shipping cost, fills as items are added, and confirms when free shipping is unlocked.
Same offer as before, just made visible. Recorded in the CROtactic case-studies deck as EXP-020, a winner that was rolled out.
Results
What the test showed
Recorded as a winner in the CROtactic 2025–2026 case-studies deck and rolled out.
Window: 5 August to 8 September 2026, 35 days, 88,064 visitors.
Conversion rate: +5.5%.
Revenue per visitor: +1.9%.
Cart abandonment: −2.6% (91.7% chance to beat).
The deck also records the biggest conversion gains among new visitors (+8.2%) and desktop shoppers (+12.9%).
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