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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQArtem Straps
Checkout
Winner
+18.5% RPV
+18.5% revenue per visitor from an animated stock check at checkout
A short "Checking Stock..." bar at the top of checkout that resolves to "All Items in Stock!".
RPV lift
+18.5%
CVR lift
+6.9%
Test duration
19 days (Sep 18 to Oct 7, 2026)
Industry
Premium watch straps
Before vs after
Control vs Variant
Control
Standard checkout with no stock confirmation.
Variant
Stock bar at the top of checkout after it resolves to green.
Hypothesis
What we expected to happen
If checkout briefly shows a stock check that resolves to "All Items in Stock!", in stock will feel like relief instead of a default, and more shoppers will complete checkout with their full cart. The pattern had delivered +9.34% CVR on another premium DTC brand. It uses the same principle as stock scarcity, but framed as a service.
What we changed
The change in detail
- Added an animated progress bar to the top of checkout.
- It loads in orange as "Checking Stock..." with a spinning gear for 2 to 3 seconds.
- It then turns green with a checkmark and reads "All Items in Stock!".
- The green state stays visible for the rest of checkout as a quiet reminder.
- No subtext and no reservation claims. The items are in stock, the bar shows the confirmation.
- Mobile-first: full width, compact and readable at a glance.
Results
What the test showed
46,550 visitors and 807 orders over 19 days. The variant won on every key metric. Probability to be best: RPV 95.7%, add to cart 93.5%, AOV 92.6%, conversion rate 83.4%.
- Revenue per visitor: $3.58 to $4.24 (+18.5%)
- Average order value: $213.66 to $236.75 (+10.8%)
- Conversion rate: 1.68% to 1.79% (+6.9%)
- Total revenue: $83,539 to $98,490 (+17.9%)
- Orders: 391 to 416 (+6.4%)
- Add to cart rate: 5.04% to 5.35% (+6.2%)
- Units per order: 1.90 to 2.01 (+5.8%)
- Estimated monthly revenue impact: +$49,681
What we took away
- Animated progress states beat static trust messaging in checkout. The static EXP-017 test was flat, this one was a strong win.
- Stock checks framed as a service, not scarcity, work for premium shoppers. They reduce uncertainty without cheapening the brand.
- The lift in AOV and units per order suggests fewer items removed from carts. Shoppers felt their full cart was secure.
- Next step: permanent rollout through a Checkout UI Extension.
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