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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQBSQ (Besque)
Cart
Winner
+1.22% RPV
+1.22% revenue per visitor from cart page vs cart drawer
A test of a full cart page against a slide-out cart drawer.
RPV lift
+1.22%
CVR lift
+2.16%
Test duration
7–21 May 2025
Industry
Skincare
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If shoppers go to a full cart page instead of a slide-out drawer (or the other way around), revenue per visitor will change.
What we changed
The change in detail
- Cart page tested against a slide-out cart drawer (BSQ009, 7–21 May 2025).
- The sources record the result but do not include a control/variant screenshot for this specific test, so none is invented here.
Results
What the test showed
Recorded as a winner in the BSQ experiment log and the CROtactic 2025–2026 case-studies deck.
- Revenue per visitor: +1.22% (the deck rounds this to +1.2%)
- Conversion rate: +2.16% (the deck rounds this to +2.2%)
- Monthly revenue impact: +$38,286
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