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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQBSQ (Besque)
Product page
Winner
+$55,675/mo
CTA copy test with a recorded $55,675 monthly revenue impact
A call-to-action copy test, recorded as a winner. The sourced number is monthly revenue impact; no RPV or CVR percentage is on file.
RPV lift
CVR lift
Test duration
12–26 March 2025
Industry
Skincare
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If the call-to-action button copy is rewritten, more shoppers will convert and revenue will rise.
What we changed
The change in detail
- Rewrote the call-to-action button copy (BSQ005, 12–26 March 2025).
- The exact new wording is not in the sources, so it is not invented here.
Results
What the test showed
Recorded as a winner in the BSQ experiment log and the CROtactic 2025–2026 case-studies deck.
- Monthly revenue impact: +$55,675
- No revenue-per-visitor or conversion percentage is filled in on the test log, and none is quoted here.
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