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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQBSQ (Besque)
Cart
Winner
+11.33% RPV
+11.33% revenue per visitor from estimated shipping on the cart
A cart test that put an estimated shipping date in the cart so shoppers could see when the order would arrive before checkout.
RPV lift
+11.33%
CVR lift
+8.66%
Test duration
6–15 May 2025
Industry
Skincare
Before vs after
Control vs Variant
Control
Cart, before. No delivery window in the view we have.
Variant
Cart, after. Estimated delivery is in the cart. Other cart work is also visible in this after-state; the measured test was the shipping date.
Hypothesis
What we expected to happen
If the cart shows when the order will arrive, fewer shoppers will leave before checkout and revenue per visitor will rise.
What we changed
The change in detail
- Showed estimated shipping on the cart (BSQ011, 6–15 May 2025).
- The after-state screenshot also shows other cart work that sat alongside this change; the measured test was the delivery window.
Results
What the test showed
Recorded as a winner in the BSQ experiment log and the CROtactic 2025–2026 case-studies deck.
- Revenue per visitor: +11.33% (the deck rounds this to +11.3%)
- Conversion rate: +8.66% (the deck rounds this to +8.7%)
- Monthly revenue impact: +$392,631
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