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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQBSQ (Besque)
Product page
Winner
+2.92% RPV
+2.92% revenue per visitor from an original-product PDP focus
A product-page test focused on the original hero product, rather than leading with a wider offer.
RPV lift
+2.92%
CVR lift
+3.08%
Test duration
6–14 May 2025
Industry
Skincare
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If the product page is built around the original hero product, more shoppers will buy and revenue per visitor will rise.
What we changed
The change in detail
- A product-page version built around the original hero product (BSQ008, 6–14 May 2025).
- The deck describes this as “original product focus.” The sources do not show the exact layout, so no store screenshot is invented here.
Results
What the test showed
Recorded as a winner in the BSQ experiment log and the CROtactic 2025–2026 case-studies deck.
- Revenue per visitor: +2.92% (the deck rounds this to +2.9%)
- Conversion rate: +3.08% (the deck rounds this to +3.1%)
- Monthly revenue impact: +$69,151
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