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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQBSQ (Besque)
Product page
Winner
+9.0% RPV
+9.0% revenue per visitor from new urgency on the product page
A product-page test of a new urgency treatment, recorded as a winner.
RPV lift
+9.0%
CVR lift
+9.2%
Test duration
2–15 June 2025
Industry
Skincare
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If the product page uses a clearer urgency treatment, more shoppers will buy on that visit and revenue per visitor will rise.
What we changed
The change in detail
- A new urgency treatment on the product page (BSQ012, 2–15 June 2025).
- The sources do not quote the exact on-page wording, so it is not invented here.
Results
What the test showed
Recorded as a winner in the BSQ experiment log and the CROtactic 2025–2026 case-studies deck.
- Revenue per visitor: +9.0%
- Conversion rate: +9.2%
- Uplift: 9.0%
- Monthly revenue impact: +$266,772
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