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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQBSQ (Besque)
Landing page
Winner
+10.51% RPV
+10.51% revenue per visitor from a second landing-page headline
A follow-up headline test on the landing page, after the advertorial headline had already won.
RPV lift
+10.51%
CVR lift
+11.7%
Test duration
8–24 April 2025
Industry
Skincare
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If a new headline on the landing page uses the same curiosity-led approach that won on the advertorial, more paid-traffic visitors will convert and revenue per visitor will rise.
What we changed
The change in detail
- Took the lesson from the winning advertorial headline and tested a new winning headline on the landing page itself (8–24 April 2025).
- Recorded as BSQ007, headline round two.
- The sources do not quote the second headline word for word, so it is not invented here.
Results
What the test showed
Recorded as a winner in the BSQ experiment log and the CROtactic 2025–2026 case-studies deck.
- Revenue per visitor: +10.51% (the deck rounds this to +10.5%)
- Conversion rate: +11.7%
- Monthly revenue impact: +$21,911
- This followed the first advertorial headline win of +14.56% RPV (the published BSQ case study).
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