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Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQCellumove
Product page
Research, offers and redesign
Cellumove: teardown, offers and a product-page mock-up
A CRO teardown, retention study and offer strategy, with a product-page mock-up. No called A/B-test lift is on file.
RPV lift
CVR lift
Test duration
Research and design
Industry
3D compression leggings
Before vs after
Control vs Variant
Control
Product page, before.
Variant
Product-page mock-up: bundle, add-on and 90-day guarantee next to the button.
Hypothesis
What we expected to happen
If the default pack, a shorts add-on and a cart gift unlock are laid out next to the button, more shoppers will build a higher-value order without hurting conversion.
What we changed
The change in detail
- A CRO teardown that ranked 12 fixes. The product page was already strong; the leaks were around it (collection cards, cart cross-sell, navigation).
- A UK retention study: 23.5% of customers come back, with a median of 82 days to the second order.
- Five offer tests ready to run, with no price increases: 3-pack vs 4-pack as the default; a “complete the set” shorts add-on; “unlock your gifts” in the cart for 1–2 legging carts; a post-purchase one-click upsell; and shipping as a tier lever.
- A product-page mock-up that puts the bundle, the add-on and the 90-day guarantee right next to the button.
Results
What the test showed
The work in our sources is the research, the offer roadmap and the mock-up. Retention and order-data figures are research findings, not A/B-test lifts.
No called test winner is on file. Analogies in the deck to other brands’ lifts are not treated as Cellumove results.
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