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Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQMad Dental Care
Product page
Product page redesign
Mad Dental Care: a bundle-first product page redesign
A product page built around the recommended pack, with a trust strip, a bundle-led gallery and a sticky add-to-cart bar. No measured lift is on file.
RPV lift
CVR lift
Test duration
Design
Industry
Teeth whitening
Before vs after
Control vs Variant
Control
Variant
Redesigned product page: offer bar, trust strip, bundle-led gallery and sticky add to cart.
Hypothesis
What we expected to happen
If the recommended pack, what’s in it and why to trust it are in the first screen, more shoppers will choose the bundle and add to cart on mobile.
What we changed
The change in detail
- An offer bar for the recommended pack.
- A trust strip right under the header (dentist approved, free delivery nationwide, award winner, certified).
- A gallery that leads with the bundle and what’s in it, plus rating and social proof under the title.
- A sticky add-to-cart bar with the price.
Results
What the test showed
The work in our sources is the redesigned product page. There is no measured lift on file, so this case study shows the design that was produced, not a test result.
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