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Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQManto.
Mobile menu redesign
Manto.: a merchandised mobile menu with best sellers in the drawer
A mobile-menu redesign that keeps the existing category links and adds a Best Sellers row, so people can start shopping before they pick a category. No measured lift is on file.
RPV lift
CVR lift
Test duration
Design
Industry
Fashion
Before vs after
Control vs Variant
Control
Mobile menu, before. A text list of categories.
Variant
Mobile menu, after. A Best Sellers row with a sale tile and product photos.
Hypothesis
What we expected to happen
If best sellers and a live offer sit inside the menu drawer, more shoppers will start browsing without first choosing a category.
What we changed
The change in detail
- Kept the existing Women, Men, Scarves / Stoles / Odhnis and Manto Stories links, plus register / login at the foot.
- Added a Best Sellers module under them: a sale tile and product photographs.
Results
What the test showed
The before and after frames are in the CROtactic audit set. Our sources do not include a measured lift for this change, so this case study shows the work itself, not a test result.
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