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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQMiss Rose
Product page
Research + tests designed
Miss Rose: research and tests designed for PDP, collection and cart
The full research stack, then six multivariate tests with 24 wireframes and three offer tests. No called winning lift is quoted.
RPV lift
CVR lift
Test duration
Research and design
Industry
Affordable makeup
Before vs after
Control vs Variant
Control
Product page · before.
Variant
Product page · test design: trust and value stack above the fold.
Hypothesis
What we expected to happen
If trust, savings and a delivery date sit above the fold on the product page, and collection cards get quick add and best-seller badges, more of the store’s collection-page sessions will convert.
What we changed
The change in detail
- Full research stack: visual audit, competitor audit, review mining, pain points, analytics, heatmaps and rapid customer research.
- Six tests designed: a trust and value stack above the fold on the product page; quick add, best-seller badges and savings on collection cards; colour swatches, a skin-tone guide and stock urgency; a trust and savings stack in the cart; a merchandised mobile menu; and visual category navigation plus a USP bar on the homepage.
- Three offer tests: free-gift thresholds, two gift tiers, and a cart cross-sell.
Results
What the test showed
The all-products collection brought 57.7% of sessions but converted at only 2.79% — a research finding from the source, not a test lift.
The work in our sources is the research and the designed tests. Early reads that were still below a called-winner threshold are not quoted. This case study shows the work itself, not a measured win.
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