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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQNDA signed
Winner
+19.30% RPV
+19.30% revenue per visitor, called a winner at 100% confidence
A called winner: Variation 1 lifted revenue per visitor 19.30% at 99.81% confidence. A BestSellers variant was +19.41%.
RPV lift
+19.30%
CVR lift
Test duration
Industry
DTC
Before vs after
Control vs Variant
Control
Variant
Intelligems result, called winner at 100% confidence. Client branding is not shown. NDA signed.
Hypothesis
What we expected to happen
The published table does not include a written hypothesis, so one is not invented here.
What we changed
The change in detail
Original page vs Variation 1 vs Variation 2 with BestSellers, judged on revenue per visitor. The client and the exact page change are not named on the screenshot, so they are not invented here.
Results
What the test showed
From the results table published on crotactic.com. The dashboard text: “Congratulations Variation 1 is a winner, we are sure with 100% statistical confidence.”
Original: 13,321 visitors, $66,998.98 revenue, RPV $5.03.
Variation 1: 13,211 visitors, $79,210.99 revenue, RPV $6.00, +19.30%, 99.81% confidence.
Variation 2 with BestSellers: 12,999 visitors, $78,046.86 revenue, RPV $6.06, +19.41%, 99.81% confidence.
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