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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQNDA signed
Cart
Winner
+14.9%
+14.9% lift from the cart button and USPs
Cart button and USPs changed. Called a winner at +14.9%, estimated +$26,873 a month.
RPV lift
CVR lift
Test duration
Industry
Books
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If the cart button and the USPs around it are clearer, more shoppers will continue to checkout and revenue will rise.
What we changed
The change in detail
Changed the cart button and the USPs around it.
Results
What the test showed
Called a winner in the prior-winners client report.
Recorded lift: +14.9%. The report does not label this percentage as revenue per visitor or conversion rate, so it is not relabelled here.
Estimated monthly impact: +$26,873.
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