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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQNDA signed
Cart
Winner
+10.4%
+10.4% lift from testing a cart page against a cart drawer
Cart page tested against a cart drawer. Called a winner at +10.4%, estimated +$72,815 a month.
RPV lift
CVR lift
Test duration
Industry
Books
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If the cart format is changed (page vs drawer), the path to checkout will get easier for this store’s shoppers and revenue will rise.
What we changed
The change in detail
Tested a cart page against a slide-out cart drawer.
Results
What the test showed
Called a winner in the prior-winners client report.
Recorded lift: +10.4%. The report does not label this percentage as revenue per visitor or conversion rate, so it is not relabelled here.
Estimated monthly impact: +$72,815.
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