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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQNDA signed
Product page
Winner
+23.1%
+23.1% lift from moving USPs above the fold on the product page
USPs moved above the fold on the product page, in an A/B/C test. Called a winner at +23.1%, estimated +$31,157 a month.
RPV lift
CVR lift
Test duration
Industry
Books
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If USPs sit above the fold on the product page, more shoppers will see the reasons to buy before they decide, and revenue will rise.
What we changed
The change in detail
Moved USPs above the fold on the product page, tested as an A/B/C.
Results
What the test showed
Called a winner in the prior-winners client report.
Recorded lift: +23.1%. The report does not label this percentage as revenue per visitor or conversion rate, so it is not relabelled here.
Estimated monthly impact: +$31,157.
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