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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQNDA signed
Collection
Winner
+15.8%
+15.8% lift from brand policies and USPs on the collection page
Brand policies and USPs added to the collection page. Called a winner at +15.8%, estimated +$117,897 a month.
RPV lift
CVR lift
Test duration
Industry
Pet supplies
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If collection pages show the brand’s policies and USPs, shoppers will have that reassurance earlier and more of them will go on to buy.
What we changed
The change in detail
Added brand policies and USPs to the collection page.
Results
What the test showed
Called a winner in the prior-winners client report.
Recorded lift: +15.8%. The report does not label this percentage as revenue per visitor or conversion rate, so it is not relabelled here.
Estimated monthly impact: +$117,897.
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