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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQNDA signed
Product page
Winner
+18.2%
+18.2% lift from showing discounts as a percent and a dollar amount
Discounts shown as both a percentage and an actual dollar amount. Called a winner at +18.2%, estimated +$157,929 a month.
RPV lift
CVR lift
Test duration
Industry
Pet supplies
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If the discount is shown as both a percentage and an actual dollar amount, the offer will be easier to understand and more people will buy.
What we changed
The change in detail
Showed the discount as both a percentage and the actual dollar amount.
Results
What the test showed
Called a winner in the prior-winners client report.
Recorded lift: +18.2%. The report does not label this percentage as revenue per visitor or conversion rate, so it is not relabelled here.
Estimated monthly impact: +$157,929.
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