NDA signed: +15.5% | CRO Tactic
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CrotacticBook 1:1 Strategy Call

NDA signed

Collection

Winner

+15.5%

+15.5% lift from making product titles fully visible

Product titles shown in full, over two to three lines. Called a winner at +15.5%, estimated +$125,917 a month.

RPV lift

CVR lift

Test duration

Industry

Pet supplies

Before vs after

Control vs Variant

Control

Variant

Hypothesis

What we expected to happen

If product titles are fully visible over two to three lines, shoppers can tell items apart and more of them will add the right product.

What we changed

The change in detail

Made the product title fully visible, over two to three lines, instead of cutting it short.

Results

What the test showed

Called a winner in the prior-winners client report.

Recorded lift: +15.5%. The report does not label this percentage as revenue per visitor or conversion rate, so it is not relabelled here.

Estimated monthly impact: +$125,917.

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