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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQNDA signed
Homepage
Winner
+6.62% RPV
+6.62% revenue per visitor from bestsellers in the search bar
Bestselling products shown as soon as someone taps search, before they type.
RPV lift
+6.62%
CVR lift
+5.05%
Test duration
14 days
Industry
Pet supplies
Before vs after
Control vs Variant
Control
Variant
Hypothesis
What we expected to happen
If search shows real bestselling products as soon as someone taps the bar, shoppers who are ready to buy but unsure what to type will have a starting point, and conversion and revenue per visitor will rise.
What we changed
The change in detail
Showed bestselling products in the search dropdown as soon as someone tapped search, instead of an empty box.
Not a “popular searches” list, and not a link to all products.
Results
What the test showed
Called a winner in the prior-winners client report, and written up publicly without naming the store.
Test length: 14 days.
Conversion rate: +5.05% (98% statistical significance).
Revenue per visitor: +6.62% (96% statistical significance).
Estimated monthly impact: +$206,907.
The prior-winners report lists the same test as “Best seller product on search bar,” +6.6% and $206,907.
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