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Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQNDA signed
Winner
+12.14% RPV
+12.14% revenue per visitor from a discount-code test
SB06 With and without apply discount code: conversion +12.63% and revenue per site visitor +12.14%.
RPV lift
+12.14%
CVR lift
+12.63%
Test duration
From 19 Nov 2024 (screenshot labelled Ongoing)
Industry
UK DTC
Before vs after
Control vs Variant
Control
Variant
Intelligems result for SB06 (with and without apply-discount-code). Client branding is not shown. NDA signed.
Hypothesis
What we expected to happen
If the apply-discount-code step is changed (with vs without), conversion and revenue per visitor will move with it.
What we changed
The change in detail
Intelligems test named “SB06 With and without apply discount code,” starting 19 November 2024. Two groups: Control and New Group 1. The client is not named on the published screenshot.
Results
What the test showed
From the Intelligems screenshot published on crotactic.com.
Conversion rate: 10.6% to 11.9% (+12.63%).
Revenue per site visitor: £58.04 to £65.09 (+12.14%).
Estimated monthly impact, from the panel: +197 orders and +£103,787.
The dashboard still said Ongoing when the screenshot was taken.
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