NDA signed: +11.69% CVR | CRO Tactic
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CrotacticBook 1:1 Strategy Call

NDA signed

Winner

+11.69% CVR

+11.69% conversion rate from a finished UK store test

A finished Intelligems test on a UK store: conversion +11.69% and revenue per site visitor +4.18% over 53,719 visitors.

RPV lift

+4.18%

CVR lift

+11.69%

Test duration

16 Oct to 29 Nov 2024

Industry

UK DTC

Before vs after

Control vs Variant

Control

Variant

Variant version of the tested page

Intelligems result, 16 Oct–29 Nov 2024. Client branding is not shown. NDA signed.

Hypothesis

What we expected to happen

The published screenshot does not include a written hypothesis, so one is not invented here.

What we changed

The change in detail

Control vs New Group 1. The client and the exact change are not named on the published screenshot, so they are not invented here.

Results

What the test showed

From the Intelligems screenshot published on crotactic.com/shopify-cro-audit.

Window: 16 October to 29 November 2024, Europe/London.

Traffic: 53,719 visitors, 571 orders.

Conversion rate: 1% to 1.12% (+11.69%), estimated +159 orders monthly.

Revenue per site visitor: Β£5.65 to Β£5.88 (+4.18%), estimated +Β£31,955 monthly.

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