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NDA signed
Winner
+11.69% CVR
+11.69% conversion rate from a finished UK store test
A finished Intelligems test on a UK store: conversion +11.69% and revenue per site visitor +4.18% over 53,719 visitors.
RPV lift
+4.18%
CVR lift
+11.69%
Test duration
16 Oct to 29 Nov 2024
Industry
UK DTC
Before vs after
Control vs Variant
Control
Variant

Intelligems result, 16 Octβ29 Nov 2024. Client branding is not shown. NDA signed.
Hypothesis
What we expected to happen
The published screenshot does not include a written hypothesis, so one is not invented here.
What we changed
The change in detail
Control vs New Group 1. The client and the exact change are not named on the published screenshot, so they are not invented here.
Results
What the test showed
From the Intelligems screenshot published on crotactic.com/shopify-cro-audit.
Window: 16 October to 29 November 2024, Europe/London.
Traffic: 53,719 visitors, 571 orders.
Conversion rate: 1% to 1.12% (+11.69%), estimated +159 orders monthly.
Revenue per site visitor: Β£5.65 to Β£5.88 (+4.18%), estimated +Β£31,955 monthly.
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