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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQNDA signed
Winner
+24.2% CVR
+24.2% conversion rate from a three-way test
A three-way Intelligems test on a UK store: New Group 2 lifted conversion 24.2% and revenue per site visitor 4.18%.
RPV lift
+4.18%
CVR lift
+24.2%
Test duration
Industry
UK DTC
Before vs after
Control vs Variant
Control
Variant
Intelligems result. Client branding is not shown. NDA signed.
Hypothesis
What we expected to happen
The published screenshot does not include a written hypothesis, so one is not invented here. The result is the three-way split shown in Intelligems.
What we changed
The change in detail
A three-way test (control, New Group 1, New Group 2). The client and the exact change are not named on the published screenshot, so they are not invented here.
Results
What the test showed
From the Intelligems screenshot published on crotactic.com.
Conversion rate: 1.37% (control) vs 1.14% (New Group 1) vs 1.7% (New Group 2), +24.2% for New Group 2.
Revenue per site visitor: £8.52 vs £6.63 vs £8.88, +4.18% for New Group 2.
Estimated monthly impact, from the panel: +188 orders and +£20,272.
New Group 1 went backwards. New Group 2 was the lift. No test length is visible on the screenshot.
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