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Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQThe Naked Tiger
Product page
Designs done, build next
The Naked Tiger: mobile menu, product pages, cart and size guide
A merchandised mobile menu, product pages, cart drawer and size guide, designed for a mobile-first fashion store. Status: designs done, build next. No measured lift is on file.
RPV lift
CVR lift
Test duration
Designs complete; build next
Industry
Women’s fashion
Before vs after
Control vs Variant
Control
Mobile menu, before.
Variant
Recommended mobile menu: tabs, photo tiles and trending pieces.
Hypothesis
What we expected to happen
If the mobile menu starts the shopping trip with tabs and photo tiles, and the product page spells out sheerness, stretch and fit, more mobile shoppers will reach a product and add to cart.
What we changed
The change in detail
- Several mobile-menu directions, with a recommended version that combines tabs (Shop, Occasion, Sale) with photo tiles and trending pieces inside the menu.
- Five mobile product pages and a desktop version, with a short fit panel for sheerness, stretch and fit, the size guide next to the sizes, the “Buy 3, get 20% off” offer near the button, and delivery and returns spelled out.
- 30 new gallery images, a cart drawer, and a redesigned size guide. A landing page for the Butterfly Singlet was also planned.
Results
What the test showed
The work in our source is designed; the next step recorded there is to build it.
No measured lift is on file, so this case study shows the work itself, not a test result.
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