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Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQWellmist
Product page
Redesign live, Oct 2026
Wellmist product pages redesigned and live, plus listicles for Reset
Four product pages redesigned and published on 28 October 2026, plus listicles for Reset. No measured lift is on file.
RPV lift
CVR lift
Test duration
Went live 28 October 2026
Industry
Wellness oral sprays
Before vs after
Control vs Variant
Control
Before · Thrive, desktop.
Variant
After · Thrive, desktop. Live from 28 October 2026.
Hypothesis
What we expected to happen
If the product pages show why a spray, why this formula, and the saving on each supply, more first-time visitors will add to cart and more will pick a 2 or 3-month supply.
What we changed
The change in detail
- A swipeable gallery with a clinician-reviewed badge on the main image.
- Clear 1, 2 and 3-month supply cards with the saving on each.
- A review strip in customers’ own words, a comparison section, a guarantee block, and a “when to take it” guide for the set.
- On mobile, the product range sits as tabs under the header.
- Listicles and advertorials for Reset, including “7 Reasons Why Doctors Are Recommending This Sleep Spray,” plus audience versions for the biohacker, the high performer and the tired parent.
Results
What the test showed
All four pages (Thrive, Rise, Radiate and the Ritual set) were built from one template, QA’d on desktop and mobile, and published on 28 October 2026.
Our sources do not include a measured lift, so this case study shows the work that shipped, not a test result.
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