Limited Spots This Month: Get a FREE CRO Video Audit + Action Plan. → Claim Now
Limited Spots This Month: Get a FREE CRO Video Audit + Action Plan. → Claim Now
Limited Spots This Month: Get a FREE CRO Video Audit + Action Plan. → Claim Now
Limited Spots This Month: Get a FREE CRO Video Audit + Action Plan. → Claim Now
Limited Spots This Month: Get a FREE CRO Video Audit + Action Plan. → Claim Now
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BSQThe 259-point CRO checklist we use to audit Shopify stores
Check your home, collection, product, cart and checkout pages against the same points we run on client stores. One fix that lifts conversion pays for it many times over.
259 checkpoints5 page typesImpact, difficulty and cost on every itemAuto scorecardHere's everything included
Plus 10 free bonuses worth $382
+4 moreLimited time offer
$429$17
Save $412 today
Get the checklist for $17
One time payment of $17. Instant access to the Google Sheet. Make your own copy and start in minutes.
If these brands trust us with their revenue, maybe you should too.
What is it
A 259 point CRO checklist built from real Shopify tests
Every point comes from audits and A/B tests we ran on Shopify stores. Work through it page by page and fix what is costing you sales.
The CRO Checklist is a shortcut
It is the same checklist we use in house to audit Shopify stores. Years of audits and tests in one sheet, so you skip the mistakes that cost other store owners time and money.
The hard way
Testing random CRO tips you found online
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Random tweaks, no clear results
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Paying for traffic that does not buy
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Too much to fix, no idea where to start
↓
Paying agencies for audits you could run yourself
↓
Visitors leave without buying
↓
Conversion rate stays flat and ad costs keep rising
The new way
The CRO Checklist The easy way
↓
Work through 259 checks page by page
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Fix the high impact, low effort items first
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Every page type covered, home to checkout
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Check items off and track your progress
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A store that turns more visitors into buyers
Five tabs. One for every step to checkout.
Ads bring the click. Your store decides if it turns into a sale. Most stores leak sales in the same places, page by page.
Every item is grouped into Trust and Credibility, Clarity, Persuasion, Orientation and Usability, and rated by impact, difficulty and cost so you know what to fix first.
259
Checks across every page of your store
5
Core sections: homepage, collection, product, cart, checkout
150M+
In revenue across the stores behind these checks
Tab 1Home page: 76 checkpoints
Is your value prop clear within 5 seconds? Do visitors know where to click next? Hero, navigation, trust signals and speed.
- Tab 2
Collection page: 49 checkpoints
Filters, sorting, product cards and the details shoppers need to pick a product without guessing.
- Tab 3
Product page: 63 checkpoints
Review stars near the title, a sticky add to cart on mobile, clear variants, shipping and returns info.
- Tab 4
Cart: 38 checkpoints
Free shipping progress bar, upsells, installment options and an easy way to keep shopping.
- Tab 5
Checkout: 33 checkpoints
Express checkout, guest checkout, clear costs and fewer fields between your shopper and the order.
- Tab 6
Scorecard
Tick items as you go and the scorecard totals your progress for each page and category.
Included free
Your free bonuses
10 bonuses worth $382, yours free with the checklist.
BONUS #1Product Page Breakdown
28 pages from 8 to 9 figure brands, marked up
BONUS #2Cart Drawer Breakdown
15 top DTC cart drawers and 9 patterns
BONUS #3A/B Test Swipe File
35 A/B test ideas from CRO practitioners
BONUS #4Static Ads Templates
Editable Meta ads in Canva and Figma
BONUS #5Landing Page Templates
Editable landing page designs in Figma
BONUS #6Email Templates
63 designs plus 50 campaign examples
BONUS #7BFCM Bundle
Black Friday creative, fully editable
BONUS #8Replo Templates
18 Replo pages ready to import
BONUS #9PageFly and GemPages Templates
Editable pages for both builders
BONUS #10Visual Hooks for UGC
Swipe sheet of scroll stopping hooks
Copy it, check it, fix it.
Work through one page type at a time. Use a fresh copy for every store or project.
- Step 1
Make your copy
Enter your details above and make your own copy of the Google Sheet.
- Step 2
Watch the walkthrough
The Start Here tab has a short video that shows how to use each column.
- Step 3
Check every page
Go tab by tab and mark each item. Open the Example link when you are unsure what good looks like.
- Step 4
Fix the biggest wins first
Start with high impact, low cost items. Then recheck the page and watch your scorecard move.
The Guru behind CRO Tactic
I'm Muhammad Abdullah, a Conversion Rate Optimization strategist who helps DTC brands turn their existing traffic into profit.
My work sits at the intersection of analytics, user psychology, and structured experimentation.
I combine quantitative data, qualitative research, and a clear testing roadmap to diagnose funnel leaks, understand buyer behavior, and launch experiments that move the needle on conversion rate, AOV, and revenue per session.
This checklist is the same one we use to start every store audit.
Everything you get
Your CRO toolkit
Our guarantee
10% conversion rate increase, or we make it right
Implement the checklist. If you do not see a 10% increase in conversion rate, show us what you implemented and we will make it right.
Get a second pair of eyes on your store
Book a free 30 minute call. We will go through your store and point out the first fixes worth testing.
Book a free 30 minute call
Questions about the checklist
Anything else? Book a call and ask us directly.
What do I get for $17?
The full 259-point Google Sheet with impact, difficulty and cost on every item, plus the auto scorecard. You get the link right after checkout.
Do I need Shopify?
It was built for Shopify stores, but most checkpoints apply to any ecommerce store.
Do I need a developer?
Many fixes are copy, image or app settings changes you can make yourself. The cost column flags the ones that need more work.
How long does it take?
Plan for about one afternoon per page type. Start with the page that gets the most traffic.
Can I use it for client stores?
Yes. Make a fresh copy for each store or project.
Stop guessing what is killing your conversions
Get the 259 point checklist today for $17.
FAQ
Shopify CRO checklist questions
What is in the checklist?
259 checkpoints across the home page (76), collection page (49), product page (63), cart (38) and checkout (33), plus a scorecard that totals your progress.
How much does it cost?
A one-time $17, and it comes with 10 free bonuses worth $382.
How do I use it?
It is a Google Sheet. Make your own copy, work through it page by page, and tick items as you go.